Creative Direction
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Art Direction
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Design
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Storyboarding
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Creative Direction / Art Direction / Design / Storyboarding /
MAC Cosmetics
Conceptualize videos for MAC Cosmetics localized for various channels in China. Lead creative teams on scripts, casting, styling, and overall art direction for the total look and feel.
Evergreen Video: Lipsticks
Evergreen Video: Eyeshadows
Evergreen Video: Foundations
Creative Direction
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Art Direction
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Design
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Storyboarding
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Creative Direction / Art Direction / Design / Storyboarding /
LIAR Magazine
Conceptualize and direct editorial videos for limited edition publication LIAR. Lead creative teams on scripts, casting, styling, and overall art direction for the total look and feel.
Art Direction
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Design
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Art Direction / Design /
Clinique
Provide creative teams with design and art direction for the total look and feel.
Creative Direction
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Art Direction
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Design
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Storyboarding
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Creative Direction / Art Direction / Design / Storyboarding /
FullBeauty Brands: #BRAVOLUTION
Conceptualize and direct a series of videos to promote #BRAVOLUTION — a size inclusive awareness campaign for FullBeauty’s intimate apparel brands — across various channels. Lead creative teams on scripts, casting, styling, and overall art direction for the total look and feel.
Creative Direction
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Art Direction
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Design
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Storyboarding
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Creative Direction / Art Direction / Design / Storyboarding /
PANTENE x Condé Nast
Conceptualize a YouTube makeover series while acting as the primary liaison between the client (Pantene) and the creative agency (Condé Nast). Lead creative team on scripts, casting, styling, and overall art direction for the total look and feel of the series.
"New Hair / New You" features celebrity hair stylist Matt Fugate surprising different women on the street that have been chosen by their friends for a flash makeover. With a total of 8 episodes, each one explores a different occasion and unique look for their respective needs.
Creative Direction
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Art Direction
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Design
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Storyboarding
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Creative Direction / Art Direction / Design / Storyboarding /
PANTENE x Condé Nast
Conceptualize a YouTube how-to series while acting as the primary liaison between the client (Pantene) and the creative agency (Condé Nast). Lead creative team on scripts, casting, styling, and overall art direction for the total look and feel of the series.
"Head to Head" is a how-to series featuring two takes on one hair-styling trend. Each episode pairs two experts from leading beauty and style magazines walking through the steps for each look. There are 4 episodes total featuring Lori Bergamotto (Lucky), Lana Jayne (Glamour), Lauren Cosenza (Self), and Melissa Bizzak (Teen Vogue.)
Art Direction
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Design
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Storyboarding
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Art Direction / Design / Storyboarding /
Misc. Advertising
Lead creative teams on scripts, casting, styling, and overall art direction for the total look and feel.
