AVON — ExtraLasting Rebrand
ExtraLasting by AVON is a long-wear makeup line designed to provide all-day coverage without the need for touch-ups. Featuring products like foundation, lipstick, and eyeliner, the collection focuses on durability, offering vibrant color and flawless finishes that resist fading, smudging, and transfer.
I was tasked with revitalizing the look and feel of the photography, design, and messaging to accompany the launch of the rebrand with new packaging. Utilizing the bold color palette of the new branding, I styled a world of red, black, and white where our customer lived their busy days working, eating, drinking—all while touching their face without any worry of messing up their makeup.
Creative Direction: Concept and messaging.
Art Direction: Design, casting, and styling direction.
AVON — Secret Fantasy Kiss
Secret Fantasy Kiss by AVON is a fruity floral fragrance for women. The scent invokes “the thrill of first love”—surrounding your senses with a burst of sweetness and warmth. It’s a tempting blend of juicy fruits and passionate flowers wrapped in sensual woods—captured in a romantic campaign debuting model River Viiperi.
Creative Direction: Concept and messaging.
Art Direction: Design, casting, and styling direction.
AVON — Zenergy Limited Edition Collection
AVON “Zenergy” is a limited edition color collection embodying the duality of zen and energy. Lipstick, eye shadow, blush/highlighter, and nail polish in colors that co-exist together in harmony—creating a perfectly balanced look.
Creative Direction: Concept and messaging.
Art Direction: Design, casting, and styling direction.
AVON — Nailwear Pro+
AVON Nailwear Pro+ is a nail polish that can last up to 12 days and provides a high-gloss shine. It uses a salon-quality precision brush and doesn't contain formaldehyde, toluene, or phthalates. It increases nail strength by 80% and has a high-shine finish that resists dings, bangs, and nicks.
Creative Direction: Concept and messaging.
Art Direction: Design, casting, and styling direction.
Nailwear Pro+ Refresh
Petal Impressions
Nail Experts — RevitaCool Base Coat
Speed Dry+
AVON — Floral Radiance Collection
AVON introduces their newest jewelry collection—“Floral Radiance”—inspired by moroccan floral patterns set with sparkling colored stones in two colorways: purple and violet, and blue and green.
Creative Direction: Concept and messaging.
Art Direction: Design, casting, and styling direction.
AVON — Clearskin Professional
AVON Clearskin Professional is a line of products that includes a cleanser, scrub, and face mask that targets blackheads. The products are designed to unclog pores, exfoliate, and soothe the skin.
Creative Direction: Concept and messaging.
Art Direction: Design, casting, and styling direction.
