#BRAVOLUTION — FullBeauty Brands
FullBeauty Brands tapped into my campaign experience to create a campaign promoting their extensive range of size-inclusive bras and undergarments. We created a fun and diverse campaign with the hashtag “#BRAVOLUTION” showcasing their collection of brands, styles, and sizes.
FullBeauty Brands is a company based in New York City, featuring online and catalog retail brands for plus size women’s apparel, big and tall men’s apparel, and home goods.
Creative Direction: Concept and messaging.
Art Direction: Design, casting, and styling direction.
#BRAVOLUTION — Full length :30 video
#BRAVOLUTION — Photography
FullBeauty Brands needed a refresh of their model photography across all platforms to coincide with their #BRAVOLUTION campaign. We brought in a diverse cast with a more confident, sexy, free-spirited attitude—no retouching with minimal makeup and natural lighting enhanced each models unique beauty and allowed their personalities to shine through.
Creative Direction: Concept and messaging.
Art Direction: Design, casting, and styling direction.
#BRAVOLUTION — Landing Page
FullBeauty Brands tapped into my extensive campaign experience to create a campaign promoting their extensive range size-inclusive bras and undergarments. We created a fun and diverse campaign with the hashtag “#BRAVOLUTION” showcasing their collection of brands, styles, and sizes.
In conjunction with the video and social content created for #BRAVOLUTION, we designed a dedicated landing page highlighting fit education as well advocating for body positivity.
Creative Direction: Concept and messaging.
Art Direction: Design, casting, and styling direction.
